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Will Refresh Project Fizzle Out for Pepsi?
I am intrigued by Pepsi’s bold decision to take their brand off the largest marketing stage of the year and redirect their $20 million Super Bowl advertising budget to a new national cause campaign....
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Haiti: The High Water Mark for Social Media
I’m simply overwhelmed by the scale of the catastrophe in Haiti, yet I’m also in awe of the American Red Cross‘s smart use of mobile technology and social media to rally the web and raise funds for...
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Coca-Cola Tries To Live Positively
Last week, I wrote about Pepsi’s daring decision to sit on the sidelines of this year’s Super Bowl advertising contest in favor of a social media-based cause marketing campaign. Pepsi’s Refresh...
View ArticleOnline & Offline Networks Together Create Change
The kind of dramatic, status quo-busting social change that happened in the 1960s won’t happen via Twitter or Facebook, argues Malcolm Gladwell in his latest piece for The New Yorker – “Small Change:...
View ArticleA Full Communications Society
Kara Swisher moderated this (slightly subdued) conversation on the evolving landscape of communications at the 2011 DLD Conference. Featured panelists included Silicon Vally/tech communications gurus...
View ArticleMore Social, Less Self?
Are we becoming so “social” that we are losing our selves? Zadie Smith seems to think so (an oldie but goodie): When a human being becomes a set of data on a website like Facebook, he or she is...
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